About us

What is Nogood?

Hi, my name is Shane Good, the CEO and Owner of Nogood Apparel, and I am here to give you my story of starting the brand. The name "Nogood" was inspired by a friend who when I was at a loss for names, asked why I didn't name the brand around my last name, Good, suchas "no good". This idea really stuck to me, because the name nogood was a play off of my last name, but it was also a concept, an idea, and a brand that I wanted to build upon. Our main goal is to make snow pants and other apparel that blends each aspect of fashion; that extra eye catching pop while making our products as high quality as possible. I appreciate all of the support and the community that we have built, and we can't wait to see what the future holds for us.